There are visionaries who imagine what’s possible, and the architects who engineer the reality.
I do both.
AboutSmart Strategy + Operational Precision
With over two decades leading brand strategy and design operations at scale, I partner with executives and plateaued brands to define who they are and engineer how they show up in the world.
I build brands and elevate customer experiences that unlock growth by honoring the human side of business.
Mary’s Musings
To muse is to think deeply and carefully about something for a long time. Mary’s Musings is a living repository for the thoughts I have about design and business. I unpack these topics through personal reflections, sometimes with a dose of pop culture. You’d be surprised by how much you can learn about process from a classic Quentin Tarantino movie.
Inside this space, I also host Women I Work With: A signature interview series with a peek inside the stylish lives of professional women.
Brands I’ve worked with
A New Day
Atterro
Dick’s Sporting Goods
Deluxe
Goodfellow
Hennepin Healthcare
Kroger
MN AIDS Walk
Madewell
Target
The Wedding Shoppe
Target Style
Let’s work together
Strategic brand advisory designed to help you navigate growth and elevate customer experience.
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Fractional Chief Brand Officer
I am an extension of your leadership team to drive the (re)definition of your brand vision and then engineer the operations behind it. This level of service is designed for company leaders navigating growth plateaus or major business shifts (like AI) who need to elevate your brand and customer experience to meet the needs of today’s customer.
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Brand Architecture & CX Sprint
Are you clear about where the friction is in your customer experience? This level of service will validate those friction points, align your leadership team on a single vision and provide you a tactical roadmap. You get 20+ years of experience to work on your toughest CX challenges, without taking on a long-term executive retainer.
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Strategic counsel in your back pocket to solve customer experience challenges and guide brand direction. Through regular sessions and direct open-line access, I serve as your sounding board to help you sharpen the vision, and keep things moving forward.